Network Planning Solutions

RSP
Retail Success Program

The R.S.P. System is a customized marketing evaluation/planning tool used by companies to assess:

1. Market attractiveness
2. Competitive position
3. Growth opportunities
4. Rationalization options and
5. Emerging threats.

We don’t just provide a piece of software and send you on your way. We help you develop a strategy for direction and growth. The process usually begins with an evaluation of your existing market position.

The R.S.P. System includes a complete market study, spatial analyses and individual site evaluations included in a complete customized planning/consulting process. This is a flexible market evaluation tool, not just a computer driven model. Once your business goals are determined, we evaluate your current operations then conduct a complete evaluation of all existing market conditions. This intelligence forms the cornerstone of our market evaluation/planning process.

The R.S.P. System provides:

1. Overall position in the marketplace – strengths and weaknesses
2. Developing competitive trends: threats and weaknesses
3. Trade area analyses for all existing locations in the market area
4. Potential expansion/growth opportunities
5. Divestment potentials to provide repositioning of capital

To receive information on the RSP Program please call Peter Boldrin at (239) 275-9979 ext 209 or e-mail at peter.boldrin@nimltd.com.